Working Week is working closely with clients in the public, private and voluntary sector to ensure they make their audiences count.
A major piece of work we have done with a public sector leadership body has involved analysing who its primary audiences are and how best to cater for their information needs. We’ve also been helping assess what key messages the organisation needs to get across to different stakeholders.
‘We are not advocating watering down or hyping up a message to make it more palatable for one audience compared with another,’ says Working Week’s Adele Kimber. ‘But it is critical that organisations understand what facts, information and ideas will have the most impact on developing opinions or galvanising people into action.’
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